Are you looking for a new job? Will you be graduating from college soon? Are you an Entrepreneur looking for leads? Or are you just curious what else is out there? Well, if you answered, “Yes”, to any of these questions, LinkedIn is the social media network you want to be hanging out at.
Did you know Google favors LinkedIn profiles during people searches?
With that being said, to get the most out of your LinkedIn presence, you need to ensure that your profile is both up-to-date and optimized. Here are 8 steps to get your LinkedIn profile Google ready:
- List your current position with a summary of your responsibilities. Include industry keywords in your description so search engine crawlers can find you. Start/end dates should be used to show the longevity of your tenure.
- List past positions and job descriptions. Again, use keywords in your job description, especially as they relate to positions that you are presently interested in. Start/end dates should be used in this section as well.
- List educational institutions which you’ve attended. Who you know, or are connected to, can be a great way to get your feet in the door. Alumni from your school may be looking for you! Or, if you went to a school that is well known in your industry, let job seekers know that too.
- List awards that you have won. Awards for accomplishments in your field, volunteer organizations or school should be added to your profile. These awards showcase the hardwork that employers are looking for.
- List certifications that you have earned. Employers love to see initiative, so let them know that you continue to stay at the top of your game by earning certifications that will bring value to their firm.
- List volunteer work that you are involved with. Today, most companies understand the value of engaging in some type of social responsibility management program. Let them know that you enjoy giving back too by highlighting your volunteer experiences.
- Include contact information! The point of updating and optimizing your LinkedIn profile page is so that people can find you. If you don’t list your phone number, email address and/or website, how will these potential clients/employers contact you?
- The “Summary” section of your profile is similar to your 30 second elevator pitch. Highlight what you do, be concise, and use keywords when possible.
Stand out from your competitors!
Get discovered by adding your videos, images, documents, etc that are relevant to your industry. LinkedIn has many tools to showcase your skills, knowledge and experience. If you have a professional YouTube video, LinkedIn allows you to upload it to your page. If you have created some killer PowerPoint presentations, upload them to SlideShare to post on your LinkedIn account. Upload your resume, referrals, etc. – you get the idea.
Engage with your professional community.
This is a very important element to the process, yet an often overlooked process. Remember, this is a SOCIAL network, so just as on any other social network, interact with your friends. Share articles, blogs or graphics that will be interesting to your network or group community by posting to your timeline. Encourage further engagement by liking or commenting on their postings. There are many groups to join on LinkedIn, and this is a great opportunity to join in conversations by asking questions, answering other’s questions, or commenting to posts. You will soon be amazed by the professionalism of this network, and the possibilities LinkedIn holds for your career.
How can LinkedIn connect you to the right people in your industry? Let us know in the comment section below.