Is Your LinkedIn Profile Google Ready?

Are you looking for a new job? Will you be graduating from college soon? Are you an Entrepreneur looking for leads? Or are you just curious what else is out there? Well, if you answered, “Yes”, to any of these questions, LinkedIn is the social media network you want to be hanging out at.

Did you know Google favors LinkedIn profiles during people searches?

Does Google give higher SEO ranking to LinkedIn profiles?

Does Google give higher SEO ranking to LinkedIn profiles?

With that being said, to get the most out of your LinkedIn presence, you need to ensure that your profile is both up-to-date and optimized. Here are 8 steps to get your LinkedIn profile Google ready:

  1. List your current position  with a summary of your responsibilities.  Include industry keywords in your description so search engine crawlers can find you. Start/end dates should be used to show the longevity of your tenure.
  2. List past positions and job descriptions. Again, use keywords in your job description, especially as they relate to positions that you are presently interested in. Start/end dates should be used in this section as well.
  3. List educational institutions which you’ve attended. Who you know, or are connected to, can be a great way to get your feet in the door. Alumni from your school may be looking for you! Or, if you went to a school that is well known in your industry, let job seekers know that too.
  4. List awards that you have won. Awards for accomplishments in your field, volunteer organizations or school should be added to your profile. These awards showcase the hardwork that employers are looking for.
  5. List certifications that you have earned. Employers love to see initiative, so let them know that you continue to stay at the top of your game by earning certifications that will bring value to their firm.
  6. List volunteer work that you are involved with. Today, most companies understand the value of engaging in some type of social responsibility management program. Let them know that you enjoy giving back too by highlighting your volunteer experiences.
  7. Include contact information! The point of updating and optimizing your LinkedIn profile page is so that people can find you. If you don’t list your phone number, email address and/or website, how will these potential clients/employers contact you?
  8. The “Summary” section of your profile is similar to your 30 second elevator pitch. Highlight what you do, be concise, and use keywords when possible.

Stand out from your competitors!

Get in front of the competition with a killer LinkedIn Profile

Get in front of the competition with a killer LinkedIn Profile

Get discovered by adding your videos, images, documents, etc that are relevant to your industry. LinkedIn has many tools to showcase your skills, knowledge and experience. If you have a professional YouTube video, LinkedIn allows you to upload it to your page. If you have created some killer PowerPoint presentations, upload them to SlideShare to post on your LinkedIn account. Upload your resume, referrals, etc. – you get the idea.

Should college students create a LinkedIn profile before graduation day?linkedin-grad-cap-300x274

Yes! Click here to read my guest blog post on listing the many benefits of LinkedIn for college students.

Engage with your professional community.

This is a very important element to the process, yet an often overlooked process. Remember, this is a SOCIAL network, so just as on any other social network, interact with your friends. Share articles, blogs or graphics that will be interesting to your network or group community by posting to your timeline. Encourage further engagement by liking or commenting on their postings. There are many groups to join on LinkedIn, and this is a great opportunity to join in conversations by asking questions, answering other’s questions, or commenting to posts. You will soon be amazed by the professionalism of this network, and the possibilities LinkedIn holds for your career.

For more great ideas on creating killer LinkedIn profiles, check out this infographic by@MelonieDodaro .

How can LinkedIn connect you to the right people in your industry? Let us know in the comment section below.

3 Ways To Tie-In Your Company’s Objectives With Social Media

Social Media Marketing

Decision Makers Need ROI From Social Media

Social media continues to gain speed, yet decision makers can be reluctant to jump on the train. Companies large and small have focused on measuring social’s return on investment strictly with increased sales. However, there are other forms of ROI that can be measured with greater ease and offer greater returns. In order to determine the best method of measurement, marketers need to investigate the organization’s objectives.

Social media can be tied in with the following three objectives for any size company:

  1. Core business objectives can be as unique as the company. Common objectives include increased revenue, reduced expenses, and communicating organizational changes.  As a marketer, you’ll detail a social media strategy that supports the company’s objective. Examples can include companies who have successfully reduced customer support costs by setting up one or more social channels to answer customer’s questions.
  2. Marketing objectives are the overall goals of the campaign. Common marketing goals are to build greater awareness of the brand, grow the opt-in data base for future marketing campaigns, drive more traffic to its website and increase conversions, and strengthen customer relations to for increased customer loyalty. Marketers can easily give evidence of how implementing a social media program will achieve these goals with measurable results. Starting a company blog linked from one or more social channels will be the anchor to achieving all of these objectives.
  3. Digital objectives define the goals of all digital efforts, including social media. Common objectives measured in this area are increased sales, increased customers, more satisfied and loyal customers, and increased customer engagement. Marketers typically align the digital goals with the business and marketing objectives for consistency. Subscribing to tools such as Google Analytics allows marketers to measure results with real data, easily create reports, and improve strategies.
Company Objectives

A Social Media Strategy Supports Your Company’s Overall Vision

A presentation highlighting these points will demonstrate to executives how a strong social media strategy will accomplish the unique objectives important to the company. Measurement can be determined by increasing reach, driving more traffic to the company website, driving more traffic to the company store, increasing customer referrals and interaction, and improving real-time customer support. Decision makers now have the evidence needed to see long-term ROI from a strong social media program that supports the company’s Core Business Objectives, the overall Marketing Objectives, and the Digital Objectives.

How do you present a social campaign to executives? Share your thought s with us by leaving a comment below.

Is Your Brand’s Content Dressed for Success?


Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to be “dressed” in a certain way too. Let’s take a look at the typical content attire to wear for the audience on these social media channels:

  • Facebook – Casual dress expected. Users on this channel love images, making this a great place to visually showcase the personality of your brand as well as add a little humor. Recent reports show Facebook having 1.06 billion monthly active users, including 680 million mobile users, so share your library of professional and amateur photos for fans to interact with. Fans love to share images with their friends, which allows your brand the potential for even greater reach.
  • Twitter – Business casual dress expected. With only 140 characters to work with, minus any characters used to attach a picture or link, brands use clever tease lines to encourage followers to click on the accompanying link. This is a great site to push out new and repurposed professional collateral pieces such as white papers, case studies, press releases, new product announcements etc. Use hashtags to create unique search and conversation functions around your brand and include the hashtag on all collateral for customers to join in. 
  • LinkedIn – Suit and tie expected.  This is your professional network and needs to be treated a bit more serious. Your brand’s company page and your employee’s profiles should mimic the look and feel of your office. LinkedIn users search for solutions to their problems, so highlight your products and services, the expertise and thought leadership of your staff, and your brand’s digital collateral. Staff pictures should be professionally taken to give a positive first impression of your organization.
  • SlideShare – Professional dress preferred. Remember all those presentations your brand has put together? Dig them out, dust them off, and upload them to SlideShare! Remember to share them with your other channels, dressed appropriately of course.
  • Pinterest – Professional or casual dress accepted. This is a visually engaging social site that gives your brand huge opportunities to connect and interact with consumers. Use a combination of professional pictures of your product or service, along with amateur shots of customers using them! Or, create boards based on solutions for your customers to show the ease of working with your company. Each company is unique, so add a few boards showing your company’s interests such as innovation, favorite blogs, or products that you love. Allow customers to help create a “Before and After” board to highlight a DIY product. The possibilities are endless!
  • Instagram – Casual dress expected. This is another visually engaging social site that is growing daily. Use the smartphone app while on business trips, at trade shows, or during company events and create real time picture stories. The casual atmosphere on this channel allows brand’s to have a lot of fun with customers and colleagues and humanize their company.

Regardless of the channel(s) you use or the content you create, always be consistent with your brand’s message and tailor it to the social audience it’s being shared with. Your brand will soon become known as a “social brand” by communicating in the language of your audience and including links to all your social properties. Everything your brand is producing will now be synced creating a “brand omnipresence” and allowing social users to follow your brand from wherever they are.

Share you strategy for dressing your content to specific social channels below in the comments section, we’d love to hear your ideas!

7 Steps to Integrate Content Marketing Across All Your Social Media Sites

Wondering how to take your original content across your entire social media landscape? Here’s 7 easy steps to success.

  1. Create a survey for your facebook fans
  2. Write a blog post that highlights your results
  3. Create an infographic to accompany the blog
  4. Pin the infographic on Pinterest to send pinners to your blog
  5. Post blog to LinkedIn, include an image and link to your blog
  6. Send an announcement of your new blog post to your email list including a shot of the infographic
  7. Use Twitter during the whole process to participate in the survey, push out your blog and push out your infographic

Social Media And Content Marketing

Let’s put this into a hypothetical. First, send out a survey via your Facebook page asking what your followers favorite beverage is. Give three to five choices, Soda, Lemonade, Tea, Coffee, or Water. You’ll also ask for gender, age and region in which they live. Send out tweets several times a day for a week to send followers to participate on your Facebook page.

Next, gather the data and determined the results to create a blog post highlighting the surprising or interesting data points.

Finally, Create an infographic to accompany your blog post with graphics for gender, age, region and favorite drink to visually represent the results.

Now the fun begins! Share all of your new-found information with online friends to showcase your industry leadership to all your fans, followers and connections.

  • Pin your infographic on Pinterest sending pinners to your blog.
  • Create an update on LinkedIn keeping your professional network up-to-date with your latest work and link to your blog.
  • Send some love to your email list letting them know about your new blog post.
  • Send out several tweets linking to your blog post and make sure to include hashtags.
  • For more advanced content marketers, try including a SlideShare presentation and/or a YouTube video as well.

If you have more ideas on how to use social media to share your brand’s content, share your ideas with us!

My Social Media BFF’s

I love working in social media, but like everyone else, sometimes life gets busy and I need a trusty friend to help me. This friend needs to be reliable, professional and always ready to lend a hand 24/7. But where can I find such a friend? Well, I’ve gone through many, and only two have met these criteria.

1. HootSuite is an online and mobile application that I use with one of our clients. This site helps me schedule posts to multiple social channels from a single source which saves a lot of time. Another feature of this site is that the URLs attached to posts are automatically shortened. This saves more time by eliminating the need to use another website to shorten the URL and then copy/paste them into the tweet or post. Finally, HootSuite also provides in depth analytics to help you determine trending topics. Users can also customize key phrases or words to determine which are most popular with their audience. Start your account with a 30-day free trial, then choose either from the free version or the $9.99 per-month pro pricing.

2. Buffer is another online and mobile application that I use primarily for my personal accounts. This app has many of the same features as HootSuite, but it’s free. Users are able to log in through their twitter accounts and schedule posts through the day or immediately with a few clicks of their mouse, and the URL can be shortened automatically as well. Though there are analytics, they are more simplistic than with HootSuite, but adequate for my personal site needs. Because deep analytics are not required for my personal sites, this still works great to determine what information my followers are looking for.

Both of these platforms are also available for mobile devices which is great for posting on-the-go! Whenever you’re reading great content that you know your audience will enjoy, just hit the share button and choose the appropriate app to pass along to your friends.

Most people are lucky to find one loyal friend in a lifetime, I’ve been fortunate to find two – and!

5 Steps to Building Strong Social Media Habits

Over the weekend, after reading many convincing articles, you decide to take your business into the social media arena. On Monday, you set up an account with Facebook, Twitter and LinkedIn and are excited to start chatting with all the prospective customers that are sure to find your products or services the next best thing to sliced bread. Patiently you wait on Tuesday for notifications that someone has followed, liked or connected with one of your company’s social sites. Nothing. The same is true for Wednesday and Thursday. Still Nothing. By Friday, you begin to think, “this social stuff doesn’t work,” and decide to give up. Sound familiar?

What you discovered is that social media is not a magic wand that can be waived for a day or two, instead it’s a process that takes time to develop. If you are looking to build lasting and engaging relationships for long-term ROI, social channels are definitely the best arena for your company. But it does take commitment, time and interaction.

How can social newbies like yourself begin to build social media habits?

1. Five minutes a day

Like everyone else today, you’re busy and the last thing you need is another task on your plate. You’re wondering how you will find time to curate content or monitor social sites on a daily basis. But you also realize that a certain level of commitment is necessary for your social campaign to be successful. So let’s meet somewhere in the middle. Raise your right hand and repeat after me, “I commit to spending five minutes a day on my social channel(s).” If you have multiple social channels, no worries, just alternate them to ensure that you are checking each one at least once a week.

2. Read other people’s posts

You may feel that each social channel has a  language of its own. An easy way to get familiar with this strange, new lingo is to read other people’s posts. You will quickly learn what a hashtag is and how to properly use it in conversations on Twitter. Or, what the “like” button is on Facebook and how to use it. There is vast array of  information being shared by your following, so log on and read it!

3. Share Useful Information

During one of your “5 mins a day” sessions, you run across a great article that is begging to be passed along to your community, what should you do? Trust me, if you enjoyed an article or blog, chances are your audience will too. Now is the time for you to begin  “re-tweeting” or “liking” other’s posts so that your friends can read the content too.  Do you subscribe to any online publications? Great! You can also share content from these sources by simply attaching the link to your post. Etiquette Reminder: When passing along information from another Tweeter, be sure to give them credit by adding “RT @username.”

4. Build Your Community

Get ready, you’re social party is about to begin! But who are you going to invite to the party? Remember, the goal for businesses on social channels is to develop relationships. You will begin to invite people and companies that are within your industry or target market by following them first. Listen to their conversations, comment on posts or start a new conversation with them. In other words, be social! As your “guests” see that you’re contributing valuable information, they will join your party by following you back.

5. Create Original Content

Finally, it’s time for you to get creative. This is where you give your followers a glimpse of who you really are. Original content can come from a weekly blog, a photo on Pinterest, or a survey on Facebook. Whatever you decide, make sure that it aligns with your brand message and adds value to your followers.

As you follow these five simple steps, you’ll see how much fun social media can be as well as the benefits for your business.