6 Benefits of Inviting a Guest Blogger to Your Site

It’s the lazy days of summer and you are ready for a vacation, right? You dream of your favorite spot, complete with a beautiful beach, palm trees and refreshing beverages. Then it hits you like a coconut in the face. You still need to post a blog article because your readers are counting on you! Go back to relaxing, I have the solution – a guest blogger.

6 Benefits Of Using A Guest Blogger

6 Benefits Of Using A Guest Blogger

What is a guest blogger?

Someone who writes posts for other bloggers to publish for free, or writing posts for other bloggers to publish on their blogs for free. Guest blogging is a traffic building and networking tool to help grow a blog.

Have you ever used a guest blogger? If not, here are 6 reasons why you need to develop a relationship with reputable guest bloggers.

Guest bloggers offer a wide variety of benefits to your site.

  • Guest bloggers expand your audience
  • Guest bloggers give credibility
  • Guest bloggers offer a fresh, new perspective on your topic
  • Guest bloggers may be experts in a field that you aren’t
  • Guest bloggers can give you some time off (when you’re busy or on vacation) by writing a post for you
  • Guest bloggers allow you to guest blog and share your expertise on their site

Where do you find guest bloggers?

There are many ways to build relationships with other bloggers, here are a few:

  • Ask a blogger that you follow that is also in your industry
  • Develop relationships with some of your favorite Twitter friends
  • Call up a colleague and ask him/her to write a post on a specific subject
  • Email an industry expert that you met at a conference or trade show

The list goes on, but you get the idea. We all meet interesting people in person and online. These same people will be honored that you’ve asked them to share their expertise with your audience. This is especially beneficial if the guest blogger is an expert in a field that you are not. Once you have chosen a potential guest blogger, do your research to ensure this person will add value to your site. Remember, content marketing such as blogging should educate, entertain and/or inform your audience. Your audience will be delighted with your guest’s specialized advice or knowledge.

A word of caution: There are several schools of thought on using guest blogging for back linking purposes and whether it helps or hinders your Google ranking. If this is your sole purpose for adding guest bloggers to your site, you may want to do further research on the topic.

If you would like more information, check out the Beginner’s Guide to Guest Blogging infographic below by GuestBlogPoster. Share your guest blogging experiences with us in the comments section below, we’d love to hear your experiences!

The Beginner's Guide To Guest Blogging

The Beginner’s Guide To Guest Blogging

Why You Should Add Scoop.it! To Your Social Media Marketing

For the past six months, I’ve received links from my from various community members on Twitter and LinkedIn to curated articles on Scoop.it! Like you, the last thing I needed was yet another social media channel, but I was intrigued nonetheless. But now that I’ve become active on the site, I can totally see the attraction! As you’re reading this post, I’m sure that you’re wondering whether this is just the newest shiny tool, or whether it can actually provide value to your brand.

How is Scoop.it! different from the multitude of other channels that you’re potentially already on?

Scoop.it! is a content curating machine combined with the greatest elements of many of the other popular channels.  Scoop.it! is very visual like Pinterest, packed full of great information like Twitter, allows for high levels of engagement like Facebook, and has a professional look and feel like LinkedIn.

As with the other social channels, on Scoop.it! users build and follow a community of like minded people by creating topic pages. Users are given two options to curate interesting and relevant content to these topic pages by either rescooping existing articles, or creating new scoops with articles found on any Website. Once an article is scooped, it can also be directly fed into users existing social channels such as Facebook, Twitter or LinkedIn and more reaching friends and followers on their preferred social media channel. Not sure where to begin finding content to curate? No problem, Scoop.It! gives suggestions to users and updates it daily.

Get Content Curating Suggestions

Get Content Curating Suggestions

The high level of participation on Scoop.it! begs bloggers to utilize the site to market that company or personal blog. The Scoop.it! community is very active in commenting on scoops which gives necessary feedback to content marketers. In addition, this community also enjoys rescooping valuable information to their following which increases the potential of any content marketing efforts. Remember, as with any social media, you’re goal is to create relationships, not a sales pitch, so scoop articles from others that will be interesting to your followers too.

Scoops are categorized by topic pages, and thus develop different followings based on these user’s interests. For instance, I presently have two topics: 1) 5 Star Social Media Marketing, 2) Leadership. Not all entrepreneurs are interested in the latest social media trends, and not all social media marketers are interested in entrepreneurial leadership information. This allows people to follow only  your topics that they are interested in versus receiving all curated articles that you have scooped.

Create Topic Pages on Scoop.it!

Create Topic Pages on Scoop.it!

Another element to ScoopIt that differentiates it from other channels is the ability to easily build a newsletter and export it directly to MailChimp. This is a great feature! We all know that our audience consumes content in many different forms and brands need to reach their audience in the format they prefer. The ability to blast out an e-newsletter to segmented groups creates awareness of the curated topic page, positions curators as thought leaders, and keeps subscribers up-to-date with the latest trends of their specific topic.  The Scoop.it! team also sends out emails periodically to scoopers alerting them of new scoops by users they follow.

Easity blast e-Newsletters though MailChimp

Easity blast e-Newsletters with MailChimp

Now that you’ve learned about the power the social media channel Scoop.it! can offer, how can your brand use it as a curating tool? Share your experiences with us in the comments box below.

7 Steps to Integrate Content Marketing Across All Your Social Media Sites

Wondering how to take your original content across your entire social media landscape? Here’s 7 easy steps to success.

  1. Create a survey for your facebook fans
  2. Write a blog post that highlights your results
  3. Create an infographic to accompany the blog
  4. Pin the infographic on Pinterest to send pinners to your blog
  5. Post blog to LinkedIn, include an image and link to your blog
  6. Send an announcement of your new blog post to your email list including a shot of the infographic
  7. Use Twitter during the whole process to participate in the survey, push out your blog and push out your infographic

Social Media And Content Marketing

Let’s put this into a hypothetical. First, send out a survey via your Facebook page asking what your followers favorite beverage is. Give three to five choices, Soda, Lemonade, Tea, Coffee, or Water. You’ll also ask for gender, age and region in which they live. Send out tweets several times a day for a week to send followers to participate on your Facebook page.

Next, gather the data and determined the results to create a blog post highlighting the surprising or interesting data points.

Finally, Create an infographic to accompany your blog post with graphics for gender, age, region and favorite drink to visually represent the results.

Now the fun begins! Share all of your new-found information with online friends to showcase your industry leadership to all your fans, followers and connections.

  • Pin your infographic on Pinterest sending pinners to your blog.
  • Create an update on LinkedIn keeping your professional network up-to-date with your latest work and link to your blog.
  • Send some love to your email list letting them know about your new blog post.
  • Send out several tweets linking to your blog post and make sure to include hashtags.
  • For more advanced content marketers, try including a SlideShare presentation and/or a YouTube video as well.

If you have more ideas on how to use social media to share your brand’s content, share your ideas with us!