Find Your Target Market’s Social Demographic

Social Media Demographic Behavior

What’s Your Target’s Social Media Demographic?

Before completing your social media marketing strategy, make sure you have researched “Who?” your audience is, “What?” their social behavior consists of, and “Where?” they’re hanging out on the web.

Today’s economy forces companies to stretch their marketing dollars as far as they can. Adding a social media marketing plan to the mix allows companies to create greater awareness, increase lead generation, and increase sales in an economical manner. To get the best results though, it’s vital that you research the “who?”, “what?” and “where?” of your target market’s social behavior. If you don’t answer these questions now, your social media marketing efforts will be like a bird flying against the wind.

A quick snap shot of some social media demographics compiled from Pew Research’s latest report includes:

Gender: 9% more women use social channels than men. Pinterest is the most used channel by women and Google+ is preferred by men.

Age: While the 18-29 year olds continue to be the most active social users (83%), their usage actually dropped slightly recently. This age group spends much of their time on Facebook and Twitter. The 30-49 age group has recently increased usage by 4% points growing to 77%. As expected, senior citizens are the least social at 52%.

Income: Income level also influences the level of time spent on social channels. Pew found 72% of the lower-income population on social networks compared to approximately 65% of middle class and affluent shoppers. Women with post high school education and above average incomes enjoy spending time on Pinterest.

Race: Brands that are marketing to the Hispanic population will be interested to know that this is the most active race on social media (72%), followed by African-Americans (68%). Instagram is the most appealing social channel for these two races.

Pew Research and Docstoc created the infographic below to make your decision(s) easier. For more information on social media demographics, check out Entrepreneur’s infographic here.

How have you used demographics in your social media marketing strategy? Share your experiences below in the comment/reply box, we’d love to hear your thoughts!

Which Demographics Use What Social Media?

Which Demographics Use What Social Media?

Is Your LinkedIn Profile Google Ready?

Are you looking for a new job? Will you be graduating from college soon? Are you an Entrepreneur looking for leads? Or are you just curious what else is out there? Well, if you answered, “Yes”, to any of these questions, LinkedIn is the social media network you want to be hanging out at.

Did you know Google favors LinkedIn profiles during people searches?

Does Google give higher SEO ranking to LinkedIn profiles?

Does Google give higher SEO ranking to LinkedIn profiles?

With that being said, to get the most out of your LinkedIn presence, you need to ensure that your profile is both up-to-date and optimized. Here are 8 steps to get your LinkedIn profile Google ready:

  1. List your current position  with a summary of your responsibilities.  Include industry keywords in your description so search engine crawlers can find you. Start/end dates should be used to show the longevity of your tenure.
  2. List past positions and job descriptions. Again, use keywords in your job description, especially as they relate to positions that you are presently interested in. Start/end dates should be used in this section as well.
  3. List educational institutions which you’ve attended. Who you know, or are connected to, can be a great way to get your feet in the door. Alumni from your school may be looking for you! Or, if you went to a school that is well known in your industry, let job seekers know that too.
  4. List awards that you have won. Awards for accomplishments in your field, volunteer organizations or school should be added to your profile. These awards showcase the hardwork that employers are looking for.
  5. List certifications that you have earned. Employers love to see initiative, so let them know that you continue to stay at the top of your game by earning certifications that will bring value to their firm.
  6. List volunteer work that you are involved with. Today, most companies understand the value of engaging in some type of social responsibility management program. Let them know that you enjoy giving back too by highlighting your volunteer experiences.
  7. Include contact information! The point of updating and optimizing your LinkedIn profile page is so that people can find you. If you don’t list your phone number, email address and/or website, how will these potential clients/employers contact you?
  8. The “Summary” section of your profile is similar to your 30 second elevator pitch. Highlight what you do, be concise, and use keywords when possible.

Stand out from your competitors!

Get in front of the competition with a killer LinkedIn Profile

Get in front of the competition with a killer LinkedIn Profile

Get discovered by adding your videos, images, documents, etc that are relevant to your industry. LinkedIn has many tools to showcase your skills, knowledge and experience. If you have a professional YouTube video, LinkedIn allows you to upload it to your page. If you have created some killer PowerPoint presentations, upload them to SlideShare to post on your LinkedIn account. Upload your resume, referrals, etc. – you get the idea.

Should college students create a LinkedIn profile before graduation day?linkedin-grad-cap-300x274

Yes! Click here to read my guest blog post on listing the many benefits of LinkedIn for college students.

Engage with your professional community.

This is a very important element to the process, yet an often overlooked process. Remember, this is a SOCIAL network, so just as on any other social network, interact with your friends. Share articles, blogs or graphics that will be interesting to your network or group community by posting to your timeline. Encourage further engagement by liking or commenting on their postings. There are many groups to join on LinkedIn, and this is a great opportunity to join in conversations by asking questions, answering other’s questions, or commenting to posts. You will soon be amazed by the professionalism of this network, and the possibilities LinkedIn holds for your career.

For more great ideas on creating killer LinkedIn profiles, check out this infographic by@MelonieDodaro .

How can LinkedIn connect you to the right people in your industry? Let us know in the comment section below.

Is Your Brand’s Content Dressed for Success?


Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to be “dressed” in a certain way too. Let’s take a look at the typical content attire to wear for the audience on these social media channels:

  • Facebook – Casual dress expected. Users on this channel love images, making this a great place to visually showcase the personality of your brand as well as add a little humor. Recent reports show Facebook having 1.06 billion monthly active users, including 680 million mobile users, so share your library of professional and amateur photos for fans to interact with. Fans love to share images with their friends, which allows your brand the potential for even greater reach.
  • Twitter – Business casual dress expected. With only 140 characters to work with, minus any characters used to attach a picture or link, brands use clever tease lines to encourage followers to click on the accompanying link. This is a great site to push out new and repurposed professional collateral pieces such as white papers, case studies, press releases, new product announcements etc. Use hashtags to create unique search and conversation functions around your brand and include the hashtag on all collateral for customers to join in. 
  • LinkedIn – Suit and tie expected.  This is your professional network and needs to be treated a bit more serious. Your brand’s company page and your employee’s profiles should mimic the look and feel of your office. LinkedIn users search for solutions to their problems, so highlight your products and services, the expertise and thought leadership of your staff, and your brand’s digital collateral. Staff pictures should be professionally taken to give a positive first impression of your organization.
  • SlideShare – Professional dress preferred. Remember all those presentations your brand has put together? Dig them out, dust them off, and upload them to SlideShare! Remember to share them with your other channels, dressed appropriately of course.
  • Pinterest – Professional or casual dress accepted. This is a visually engaging social site that gives your brand huge opportunities to connect and interact with consumers. Use a combination of professional pictures of your product or service, along with amateur shots of customers using them! Or, create boards based on solutions for your customers to show the ease of working with your company. Each company is unique, so add a few boards showing your company’s interests such as innovation, favorite blogs, or products that you love. Allow customers to help create a “Before and After” board to highlight a DIY product. The possibilities are endless!
  • Instagram – Casual dress expected. This is another visually engaging social site that is growing daily. Use the smartphone app while on business trips, at trade shows, or during company events and create real time picture stories. The casual atmosphere on this channel allows brand’s to have a lot of fun with customers and colleagues and humanize their company.

Regardless of the channel(s) you use or the content you create, always be consistent with your brand’s message and tailor it to the social audience it’s being shared with. Your brand will soon become known as a “social brand” by communicating in the language of your audience and including links to all your social properties. Everything your brand is producing will now be synced creating a “brand omnipresence” and allowing social users to follow your brand from wherever they are.

Share you strategy for dressing your content to specific social channels below in the comments section, we’d love to hear your ideas!

7 Steps to Integrate Content Marketing Across All Your Social Media Sites

Wondering how to take your original content across your entire social media landscape? Here’s 7 easy steps to success.

  1. Create a survey for your facebook fans
  2. Write a blog post that highlights your results
  3. Create an infographic to accompany the blog
  4. Pin the infographic on Pinterest to send pinners to your blog
  5. Post blog to LinkedIn, include an image and link to your blog
  6. Send an announcement of your new blog post to your email list including a shot of the infographic
  7. Use Twitter during the whole process to participate in the survey, push out your blog and push out your infographic

Social Media And Content Marketing

Let’s put this into a hypothetical. First, send out a survey via your Facebook page asking what your followers favorite beverage is. Give three to five choices, Soda, Lemonade, Tea, Coffee, or Water. You’ll also ask for gender, age and region in which they live. Send out tweets several times a day for a week to send followers to participate on your Facebook page.

Next, gather the data and determined the results to create a blog post highlighting the surprising or interesting data points.

Finally, Create an infographic to accompany your blog post with graphics for gender, age, region and favorite drink to visually represent the results.

Now the fun begins! Share all of your new-found information with online friends to showcase your industry leadership to all your fans, followers and connections.

  • Pin your infographic on Pinterest sending pinners to your blog.
  • Create an update on LinkedIn keeping your professional network up-to-date with your latest work and link to your blog.
  • Send some love to your email list letting them know about your new blog post.
  • Send out several tweets linking to your blog post and make sure to include hashtags.
  • For more advanced content marketers, try including a SlideShare presentation and/or a YouTube video as well.

If you have more ideas on how to use social media to share your brand’s content, share your ideas with us!