5 Ways to Share Your Patriotism On Social Media

Use Your Social Media Channels To Share Your Patriotism

Use Your Social Media Channels To Share Your Patriotism

Patriotism is alive and strong and one of the few attitudes that Americans can express publically without the fear of being ridiculed or being offensive. Regardless of how Americans feel the other 364 days of the year about our government leadership, policies, international conflicts, etc., our July 4th celebrations allow us to come together as one country and one people, thankful for all the opportunities we have been given by living in the greatest country on the globe.

With the 4th of July just around the corner, this loyalty to our country is no longer limited to streets lined with American flags proudly displayed on homes, small-town parades, or fireworks at the end the day.

In the year 2013, we’re fortunate to have access to many exciting and fun digital tools to express the love and gratitude we share for the United States of America, and the men and women who defend our freedom daily.

5 Ways to share your patriotism on social media:

1. YouTube, Instagram and Vine – Take plenty of pictures and videos to showcase your family’s traditions for this holiday. There is nothing cuter than little children decked out in red, white and blue outfits or looking in amazement at the beautiful fireworks. Our family hosts an open house each year. Guests bring items to grill and a dish to pass, it’s like the loaves and fishes by the time all the food is put out! Our town is small, but this holiday celebration is big. It starts with a home-town style parade, followed by our national award winning water ski team show, and finally ending with a spectacular fireworks display. With all of this entertainment, there are plenty of opportunities to snap some pictures or take video of all the fun and share with my friends digitally.

Share Your 4th of July Visuals on Social Media

Share Your 4th of July Visuals on Social Media

2. Pinterest – This is a great place to search for recipes, crafts, outfits, and decorations for your party. But if you’re a seasoned Independence Day celebrator, you already have your own favorite traditions in these areas. Take pictures and upload your recipe or instructions to projects to this channel to share with your followers. People less creative, like me, need to see pictures of all these cool creations, and the instructions will allow us to be able to create as well.

Share your party ideas on Pinterest

Share your party ideas on Pinterest

3. Twitter – People love great quotes, and this is a wonderful place to share your favorite quote since you are limited to 140 characters. If you don’t know a quote by memory, the web is loaded with patriotic quotes, just remember to cite the author.

Patriotic Quotes Can Be Shared in Twitter's 140 Characters

Patriotic Quotes Can Be Shared in Twitter’s 140 Characters

4.    Facebook – Send out an invite to your 4th of July party from this social channel. Your guests will be able to see who else is coming, and collaborate on specialty dishes or drinks to contribute to the festivities. Is there a website or online video that represents your American spirit? Share your online patriotic video with your Facebook community who loves visual images and videos.

Invite Your Facebook Friends to Your 4th of July Event!

Invite Your Facebook Friends to Your 4th of July Event!

5. Hashtags are becoming all the rage with more and more social sites using them. Here are a few hashtags to use on Twitter, Facebook, Instagram and Pinterest:

  • #4thOfJulyWeekend
  • #America
  • #GodBlessAmerica
  • #Patriotism
  • #IndependenceDay

This article only scratches the service on clever ways to share your 4th of July traditions with your social community. What elements of the 4th of July holiday are you most excited to share with friends on social media? What social media channel will you use most often to share all the fun with your digital neighborhood? Share your thoughts and ideas below, we’d love to hear your creative ideas on how to spread our American spirit.

How to Communicate via Social Media Like Google

Today most companies have a presence on social media. The least successful social brands use these channels as another medium for advertising or sales. So what are the successful companies doing different? A successful social media brand strategy will include a plan to inform and educate your social friends. This type of conversation is what builds trust and relationships and is the key to success in the social media arena. Great social companies communicate regularly with customers keeping them informed of new products or updates, as well as educating customers how to get the most from these products. Let’s take a look at one corporate giant that is familiar to all of us and analyze the many ways this company uses social media to keep in touch with customers:

Google’s mission is “to organize the world’s information and make it universally accessible and useful.” We all know that Google has been hugely successful at keeping this purpose at the forefront of decision-making with the vast array of products and services they offer, but how can the layperson keep up with all of the updates and new products? To notify users of the latest and greatest updates or new products, Google uses a holistic communication approach to reach the mass of its users. This cross-promotional social sharing starts by posting trending news articles on the corporate website and continues with participating on many social channels to keep users informed on their preferred channel.

Starting with the corporate website, users have access to the company blog which provides an abundance of articles about recent activity at or about Google with additional company social links on the left. All of these links are user-friendly and provide Google customers with several options to stay well-versed on their favorite product(s).

Corporate Websites Should Link To Social Media Chanels

Corporate Websites Should Link to Social Media Channels

Creating a free Google+ page gives users the ability to follow any or all of the many Google product pages such as Google, Google+, Google Play, etc. No matter which Google product(s) is your favorite, you can receive the most current information directly from the company from the variety of Google+ pages available to follow.

Make it easy for customers to follow your social media sites

Make it easy for customers to follow your social media sites

With the popularity of mobile devices, you can also “take Google with you” via the many mobile apps that have been developed. For example, regardless of whether you’re an Android or an iPhone user, you can now use Google Chrome as your browser. There are many apps to choose from, but my most used are the Gmail and Google Calendar apps. With the customizable features, it’s like having a personal assistant with you 24/7.

Take Google Everywhere With Mobile Apps

Take Google Everywhere With Mobile Apps

Outside of the Google playground, there are many other channels for users to stay abreast of updates and new products:

  • @google is the official Twitter account and if you are one of the over 6 million followers, you can stay current on Google’s many products through their tweets.
  • Google also has a Facebook page, www.facebook.com/Google, with 13 million followers who receive tips and alerts on how to get the most out of the many Google products and services.
  • If users prefer, they can also find Google on LinkedIn, YouTube, and the list goes on.

Just like Google, using many social media channels will give your company numerous platforms to inform and educate your customers of the plethora of products and services you provide. These conversations will help you to continue developing and improving your products and services which creates brand evangelists. These evangelists are eager to pass along your brand’s educational information by way of liking, retweeting or sharing content, creating a ripple effect for greater awareness to your customers.

How is your company using social media to keep customers informed and educated? How can you use social brand evangelists to help spread the latest news about your products or services? Share your thoughts with us in comments box below.

Find Your Target Market’s Social Demographic

Social Media Demographic Behavior

What’s Your Target’s Social Media Demographic?

Before completing your social media marketing strategy, make sure you have researched “Who?” your audience is, “What?” their social behavior consists of, and “Where?” they’re hanging out on the web.

Today’s economy forces companies to stretch their marketing dollars as far as they can. Adding a social media marketing plan to the mix allows companies to create greater awareness, increase lead generation, and increase sales in an economical manner. To get the best results though, it’s vital that you research the “who?”, “what?” and “where?” of your target market’s social behavior. If you don’t answer these questions now, your social media marketing efforts will be like a bird flying against the wind.

A quick snap shot of some social media demographics compiled from Pew Research’s latest report includes:

Gender: 9% more women use social channels than men. Pinterest is the most used channel by women and Google+ is preferred by men.

Age: While the 18-29 year olds continue to be the most active social users (83%), their usage actually dropped slightly recently. This age group spends much of their time on Facebook and Twitter. The 30-49 age group has recently increased usage by 4% points growing to 77%. As expected, senior citizens are the least social at 52%.

Income: Income level also influences the level of time spent on social channels. Pew found 72% of the lower-income population on social networks compared to approximately 65% of middle class and affluent shoppers. Women with post high school education and above average incomes enjoy spending time on Pinterest.

Race: Brands that are marketing to the Hispanic population will be interested to know that this is the most active race on social media (72%), followed by African-Americans (68%). Instagram is the most appealing social channel for these two races.

Pew Research and Docstoc created the infographic below to make your decision(s) easier. For more information on social media demographics, check out Entrepreneur’s infographic here.

How have you used demographics in your social media marketing strategy? Share your experiences below in the comment/reply box, we’d love to hear your thoughts!

Which Demographics Use What Social Media?

Which Demographics Use What Social Media?

Is Your Brand’s Content Dressed for Success?

social-media-styles

Would you wear your favorite football hoodie and blue jeans to your cousin’s wedding on Saturday, or to the office on Monday? Of course not! Just as you’re expected to dress a certain way based on the event you’re attending, your social media friends expect your content to be “dressed” in a certain way too. Let’s take a look at the typical content attire to wear for the audience on these social media channels:

  • Facebook – Casual dress expected. Users on this channel love images, making this a great place to visually showcase the personality of your brand as well as add a little humor. Recent reports show Facebook having 1.06 billion monthly active users, including 680 million mobile users, so share your library of professional and amateur photos for fans to interact with. Fans love to share images with their friends, which allows your brand the potential for even greater reach.
  • Twitter – Business casual dress expected. With only 140 characters to work with, minus any characters used to attach a picture or link, brands use clever tease lines to encourage followers to click on the accompanying link. This is a great site to push out new and repurposed professional collateral pieces such as white papers, case studies, press releases, new product announcements etc. Use hashtags to create unique search and conversation functions around your brand and include the hashtag on all collateral for customers to join in. 
  • LinkedIn – Suit and tie expected.  This is your professional network and needs to be treated a bit more serious. Your brand’s company page and your employee’s profiles should mimic the look and feel of your office. LinkedIn users search for solutions to their problems, so highlight your products and services, the expertise and thought leadership of your staff, and your brand’s digital collateral. Staff pictures should be professionally taken to give a positive first impression of your organization.
  • SlideShare – Professional dress preferred. Remember all those presentations your brand has put together? Dig them out, dust them off, and upload them to SlideShare! Remember to share them with your other channels, dressed appropriately of course.
  • Pinterest – Professional or casual dress accepted. This is a visually engaging social site that gives your brand huge opportunities to connect and interact with consumers. Use a combination of professional pictures of your product or service, along with amateur shots of customers using them! Or, create boards based on solutions for your customers to show the ease of working with your company. Each company is unique, so add a few boards showing your company’s interests such as innovation, favorite blogs, or products that you love. Allow customers to help create a “Before and After” board to highlight a DIY product. The possibilities are endless!
  • Instagram – Casual dress expected. This is another visually engaging social site that is growing daily. Use the smartphone app while on business trips, at trade shows, or during company events and create real time picture stories. The casual atmosphere on this channel allows brand’s to have a lot of fun with customers and colleagues and humanize their company.

Regardless of the channel(s) you use or the content you create, always be consistent with your brand’s message and tailor it to the social audience it’s being shared with. Your brand will soon become known as a “social brand” by communicating in the language of your audience and including links to all your social properties. Everything your brand is producing will now be synced creating a “brand omnipresence” and allowing social users to follow your brand from wherever they are.

Share you strategy for dressing your content to specific social channels below in the comments section, we’d love to hear your ideas!

7 Steps to Integrate Content Marketing Across All Your Social Media Sites

Wondering how to take your original content across your entire social media landscape? Here’s 7 easy steps to success.

  1. Create a survey for your facebook fans
  2. Write a blog post that highlights your results
  3. Create an infographic to accompany the blog
  4. Pin the infographic on Pinterest to send pinners to your blog
  5. Post blog to LinkedIn, include an image and link to your blog
  6. Send an announcement of your new blog post to your email list including a shot of the infographic
  7. Use Twitter during the whole process to participate in the survey, push out your blog and push out your infographic

Social Media And Content Marketing

Let’s put this into a hypothetical. First, send out a survey via your Facebook page asking what your followers favorite beverage is. Give three to five choices, Soda, Lemonade, Tea, Coffee, or Water. You’ll also ask for gender, age and region in which they live. Send out tweets several times a day for a week to send followers to participate on your Facebook page.

Next, gather the data and determined the results to create a blog post highlighting the surprising or interesting data points.

Finally, Create an infographic to accompany your blog post with graphics for gender, age, region and favorite drink to visually represent the results.

Now the fun begins! Share all of your new-found information with online friends to showcase your industry leadership to all your fans, followers and connections.

  • Pin your infographic on Pinterest sending pinners to your blog.
  • Create an update on LinkedIn keeping your professional network up-to-date with your latest work and link to your blog.
  • Send some love to your email list letting them know about your new blog post.
  • Send out several tweets linking to your blog post and make sure to include hashtags.
  • For more advanced content marketers, try including a SlideShare presentation and/or a YouTube video as well.

If you have more ideas on how to use social media to share your brand’s content, share your ideas with us!